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First, Best, or Different

Niche Marketing Matters
By John Bradley Jackson

College Students Start Businesses

July 28th, 2011

According to the Youth Entrepreneurship Study by the Young Entrepreneur Council and Buzz Marketing Group of more than 1,000 college students and recent grads, more than a third of them (36%) were “side-preneurs” — they started businesses while getting their degrees, and about 1 in 5 (21%) started businesses after college because they couldn’t find a job.

Startling news? Not at all. The old mantra of go to college and get job is so 20th century. Today students must invent their jobs with eBay and Craigslist since the large employers have stopped coming to campus. While traditional employment has its advantages, today’s grads understand that they must do. As for their parents, they are stuck in the last century.

At least, that is what my son told me while he was home from college.

John Bradley Jackson
© Copyright 2011
All rights reserved

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